Either there’s a bot army that’s been trained to autoclick on these provocative-sounding headlines to goose the recommendation algorithm, or all human readers out there are naturally predisposed to click on these BuzzFeed-style teaser headlines and for some reason we just can’t stop ourselves. Or it could be more of an authorship invasion: Medium is a greenfield for finding new readers, and suddenly content marketers found the platform and are simply doing what they do: colonizing Medium as their latest play for more readers to sell or market to.

Inventor of the hashtag. Ever-curious product designer and technologist. Previously: Google, Uber, Molly (YC W18).

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