I liked the HTML5 logo for what it was trying to achieve: giving a brand name to a collection of technologies that many people already refer to as “HTML5” (even if they’re technically inaccurate in what they describe by that moniker). But now that Ian Hickson has decided to drop version numbers from HTML altogether, that kind of changes (in some ways) the power of the HTML5 brand.
I guess HTML5 just means HTML5 again.
Indeed, the updated FAQ goes a long way to (re-)define what the logo is all about, and how you should use it. Ah, the foibles of geek marketing.
Originally published at chrismessina.me on January 21, 2011.