Interesting! I wonder… at the same time, Amazon also has to anticipate that people (like me) will embed one video into our posts when we talk about the product… if they produced several, they’d lose control over the perception of the product. Even if this one is long, it captures many different angles and is the kind of thing that could be emailed around to family members to tell the entire story — rather than having people have to email different videos for each member of the family. But, I’m just conjecturing!

Inventor of the hashtag. Ever-curious product designer and technologist. Previously: Google, Uber, Molly (YC W18).

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