Simple stagecraft — Amazon wanted to remove anything that would interfere with the voice-first story. Sure, you can use the Echo Show via touch screen, but then why not just use your phone? This video was intended, as I suggested, to demonstrate what it would be like if you never took your phone out of your pocket and still got along okay. That was the bar Amazon had to reach with this launch.

Inventor of the hashtag. Ever-curious product designer and technologist. Previously: Google, Uber, Molly (YC W18).

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